A curated collection of creative direction, visual storytelling, and brand clarity in action.

Janet Stone Yoga

  • Janet’s global yoga brand was evolving—offering more online trainings, perimenopause content, and community-based teachings. But her digital presence wasn’t reflecting the depth, heart, or clarity of her teachings.

  • I partnered with Janet as her Creative Director to shape her entire content ecosystem—from strategy and photoshoots to ad campaigns and retreat launches. We defined a visual language rooted in devotion and modern spaciousness, bringing in references like Jonah Kest, Open, and classical Indian design elements. I built landing pages, created ad funnels, and helped her reintroduce her 300hr training after nearly a decade.

    • Website engagement rose by 37%

    • Ads delivered 4x ROI during launch campaigns

    • Monthly memberships and course enrollments increased notably after visual and narrative realignment

    • The brand now feels more cohesive, elevated, and true to Janet’s vision

Le Tote

  • Le Tote was expanding its reach as a fashion subscription service and needed a visual rebrand to reflect its shift toward a more premium, editorial voice. The photography had become disjointed, with no clear direction across e-commerce, lifestyle, and campaign assets.

  • As Creative Director, I led a complete overhaul of Le Tote’s visual identity—developing a refreshed photographic language rooted in movement, light, and ease. I built and managed a fully in-house photo team, directed both campaign and e-commerce shoots, and rolled out a new style guide that aligned with the evolving brand tone. I also oversaw the launch of the maternity collection, shaping the tone and positioning to feel elevated and inclusive.

    • Directed a full sitewide rebrand across e-commerce, marketing, and social

    • Introduced new casting standards and visual storytelling that better reflected our audience

    • Doubled internal shoot output while improving consistency and creative quality

    • Elevated the brand’s presence in a highly competitive fashion landscape

Stitch Fix

  • Stitch Fix was rapidly growing and needed to scale its in-house content production—fast. At the time, the studio was operating out of a 600 sq ft space with no clear workflow, process, or visual direction. The challenge was to build an efficient, brand-aligned photo studio that could support a fast-paced e-commerce model without sacrificing quality or cohesion.

  • As the studio's first art director, I led the expansion of the space from 600 to 20,000 sq ft and established a fully functioning production pipeline—from casting and crew to workflow and visual guidelines. I developed the brand’s first comprehensive style guide for imagery, directed thousands of high-volume product and on-figure shots, and helped shape a creative culture that balanced speed with strong, intentional storytelling.

    • Scaled the in-house team and operations to support nationwide product launches

    • Established foundational creative systems still used by the brand today

    • Brought clarity, consistency, and a new visual standard to Stitch Fix’s digital presence

    • Helped create a more resonant and human e-commerce experience

Mini Sessions

  • So many creatives, teachers, and wellness practitioners struggle to find visuals that feel like them. They want to be seen—not just styled. But full-day shoots can feel overwhelming or out of reach, and DIY content often falls short of the depth they’re here to express.

  • I designed my Mini Sessions as a gentle entry point for those seeking soulful, editorial-quality imagery in a spacious, supportive setting. These 30-minute shoots are guided but intuitive—crafted to capture the in-between moments where the truth lives. No forced poses, no pressure. Just light, movement, presence, and you.

    We often shoot outdoors in natural light, or in quiet studio spaces that allow for softness and breath. Each session includes 20+ edited images that can be used across websites, social, press, and personal branding.

    • Dozens of creatives now have imagery that feels grounded, alive, and true

    • Clients use their photos across everything from retreat launches to speaking bios

    • Many return again and again, as their work evolves

    • Most say they’ve never felt so seen on camera

    Scope: 30-minute session, creative direction, 20+ edited images
    Who it’s for: Wellness practitioners, artists, teachers, and anyone stepping into a new season of their work