Janet Stone Yoga
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Janet’s global yoga brand was evolving—offering more online trainings, perimenopause content, and community-based teachings. To reflect the depth, heart, and clarity of her teachings, the branding and site had to evolve too.
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I partnered with Janet as her Creative Director to shape her entire content ecosystem—from strategy and photoshoots to ad campaigns and retreat launches. We defined a visual language rooted in devotion and modern spaciousness, bringing in references like Jonah Kest, Open, and classical Indian design elements. I built landing pages, created ad funnels, and helped her reintroduce her 300hr training after nearly a decade.
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Website engagement rose
Targeted ads brought new students into the practice.
Monthly memberships and course enrollments increased, expanding the community and reengaging with the sangha.
Janet Stone Yoga now comes to life across multiple touch points, feeling more cohesive, elevated, and true to Janet’s vision
This is an ongoing partnership. I currently travel with Janet's retreats as Creative Director and photographer, shooting 30–45 minute sessions for yogis at each retreat.
Michi’s Yoga
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Michi came to me with a clear vision: she wanted her online presence to feel more like her — grounded, joyful, welcoming, and full of life. She wanted to incorporated pops of color, rounded edges, and a sense of playfulness while still reflecting her depth and long-standing experience as a teacher. She also needed help aligning her branding across multiple platforms.
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We began with a deep dive into Michi’s brand essence — who she is, how she teaches, and what her students value most. Through a three-part creative consultation, we refined her voice, visual identity, and storytelling strategy. We reorganized her offerings for clarity, built strong content pillars, and explored color, font, and layout choices that reflected her warmth and authenticity.
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Across multiple touch points: stories, posts, blog updates, newsletters, and her new Squarespace site brings together her teachings, retreats, and studio life in a cohesive and beautiful way. We brought in natural tones with bold accents, layered in soft fonts and organic shapes, and added visuals that matched her lakeside setting. We also ensured a seamless integration with Kajabi and Flodesk, handled all domain and SSL setup through All-Inkl, and built a user-friendly experience that’s easy to maintain.
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Le Tote was expanding its reach as a fashion subscription service and needed a visual rebrand to reflect its shift toward a more premium, editorial voice. The photography had become disjointed, with no clear direction across e-commerce, lifestyle, and campaign assets.
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As Creative Director, I led a complete overhaul of Le Tote’s visual identity—developing a refreshed photographic language rooted in movement, light, and ease. I built and managed a fully in-house photo team, directed both campaign and e-commerce shoots, and rolled out a new style guide that aligned with the evolving brand tone. I also oversaw the launch of the maternity collection, shaping the tone and positioning to feel elevated and inclusive.
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Directed a full sitewide rebrand across e-commerce, marketing, and social
Introduced new casting standards and visual storytelling that better reflected our audience
Doubled internal shoot output while improving consistency and creative quality
Elevated the brand’s presence in a highly competitive fashion landscape
Le Tote
Stitch Fix
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Stitch Fix was rapidly growing and needed to scale its in-house content production—fast. At the time, the studio was operating out of a 600 sq ft space with no clear workflow, process, or visual direction. The challenge was to build an efficient, brand-aligned photo studio that could support a fast-paced e-commerce model without sacrificing quality or cohesion.
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As the studio's first art director, I led the expansion of the space from 600 to 20,000 sq ft and established a fully functioning production pipeline—from casting and crew to workflow and visual guidelines. I developed the brand’s first comprehensive style guide for imagery, directed thousands of high-volume product and on-figure shots, and helped shape a creative culture that balanced speed with strong, intentional storytelling.
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Scaled the in-house team and operations to support nationwide product launches
Established foundational creative systems still used by the brand today
Brought clarity, consistency, and a new visual standard to Stitch Fix’s digital presence
Helped create a more resonant and human e-commerce experience
Mini Sessions
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So many creatives, teachers, and wellness practitioners struggle to find visuals that feel like them. They want to be seen—not just styled. But full-day shoots can feel overwhelming or out of reach, and DIY content often falls short of the depth they’re here to express.
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I designed my Mini Sessions as a gentle entry point for those seeking soulful, editorial-quality imagery in a spacious, supportive setting. These 30-minute shoots are guided but intuitive—crafted to capture the in-between moments where the truth lives. No forced poses, no pressure. Just light, movement, presence, and you.
We often shoot outdoors in natural light, or in quiet studio spaces that allow for softness and breath. Each session includes 20+ edited images that can be used across websites, social, press, and personal branding.
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Dozens of creatives, teachers, and wellness practitioners now have imagery that feels grounded, alive, and true to who they actually are. Many say they've never felt so seen on camera. Most return as their work evolves — because the session isn't really about the photos. It's about the moment you stop performing and start being witnessed.
Ceramics
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This series of sunflower impressions was born from trusting the process of unfurling. I moved to Iowa, uncertain of what I was going to do, and my grandfather’s seeds, and family farm bloomed into this very personal project.
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I grew my grandfather’s sunflower seeds on our family farm while simultaneously inheriting ceramic studio gear from friends who’s farm I volunteered on. Somehow, this inspiration came through to create slabs and make impressions of the sunflower heads.
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In return, each seed head left their unique faceprint in my clay, allowing me to make a portrait of sorts. These individual pieces are both functional and one of a kind. They each represent the beauty of nature.