A woman with long wavy hair wearing sunglasses, a floral off-the-shoulder top, blue jeans, and beige high-heeled sandals, holding a light green handbag with fringe details, standing against a yellow horizontal plank wall.

For ten seasons I photographed, concepted, and help lead the Stitch Fix aesthetic direction. Together we built a beautiful collection of branded content that aided in the company’s exponential growth.

Three women standing against a yellow background, dressed in summer clothing.
Two women riding a tandem bike along a beach with sailboats in the water and hills in the background.
A woman in a colorful, patterned dress standing in a field of tall, green grass under a partly cloudy sky, holding a small bunch of yellow flowers.
Close-up of a woman with short curly hair, wearing a floral off-the-shoulder dress and gold hoop earrings, smiling with her mouth open and touching her cheek, against a plain white background.
Two women standing outdoors on grass, smiling and laughing, wearing sunglasses, summer clothing, and sandals, with a cityscape and blue sky in the background.
A young woman with dark hair pulled back, wearing black sunglasses, a striped sleeveless dress, and gold bracelets, smiling and touching her sunglasses while standing against a light blue background.

Shoots were diversified between location and in-studio giving variety to the imagery.

A woman with red hair, freckles, and closed eyes is laughing while resting her head on her left hand, wearing a light blue top against an orange background.
A woman is smiling while riding a blue bicycle with a basket of flowers on the front. She is wearing sunglasses, a colorful dress, and sandals. The background is a sunny street with trees and shop fronts.
A woman with red hair wearing large sunglasses, hoop earrings, a coral spaghetti strap top with a back tie, and colorful tropical print skirt standing against a white background.
Two women walking on a city sidewalk during daytime, smiling, wearing sunglasses and casual summer clothes.
A young woman with wavy dark brown hair stands outdoors, holding a vintage camera with a strap around her neck, wearing a blue sleeveless top and a striped skirt, with a brown shoulder bag hanging from her shoulder.
A woman with curly hair wears a red and white off-shoulder dress with a ruffled hem and sandals, standing on a porch with a white wall, open black window frames, and a potted pink flower in the background.
A young woman with blonde hair is walking outdoors on a sunny day. She is wearing a long red and white floral dress, beige high heels, and red sunglasses. She is touching her sunglasses and looking downward while walking on a sidewalk in a park-like setting with trees, benches, and park lamps.
A young woman with wavy, shoulder-length blonde hair wearing a red sweater, blue jeans, and black ankle boots sitting on a wooden rail of a calf stall in a farm setting, with green trees and a wooden barn in the background.
Two smiling men standing in front of a vintage truck in a rural area, wearing casual jackets and jeans.
A woman wearing a dark coat, striped dress, blue shirt, and green cap posing against a white background.

In addition to creating great editorial content, I had the pleasure of building a team and a 20,000 sq ft state-of-the-art studio in San Francisco.

A woman with red hair, wearing a leather jacket and beige heels, sitting on outdoor gray stairs, smiling at the camera.
Woman with red hair standing in a fashion pose, wearing a brown coat, white shirt, blue jeans, and burgundy high heels, against a plain background.
A woman wearing a gray coat, white shirt, and blue jeans walking in a grassy field with rocks and plants, overcast sky in the background.
A woman smiling and laughing, wearing a tan coat with a hood and wooden toggle closures, standing in front of a rustic stone fireplace.
A smiling woman with long blonde hair, wearing a striped long-sleeve shirt and a red plaid vest, is throwing autumn leaves in the air in a forested area during daytime.
Two young women canoeing on a calm river surrounded by tall trees and lush greenery in a forest setting.
A woman with long wavy brown hair, wearing a red floral dress and black ankle boots with silver studs, sitting on a wooden stool against a plain white background, smiling and leaning forward.
A woman with black hair, wearing a brown cardigan, gray pants, and gray boots, is sitting on a red magazine rack in a brightly lit room with wooden floors and neutral walls, smiling and looking down.
A woman in a cream turtleneck sweater and jeans sits on a wooden chair in a bright room with large windows, a chandelier, and a patterned rug. A coat rack with bags and scarves, and a pile of greenery and a paper bag on the floor are also visible.
A woman and a girl standing in a bright kitchen; the woman is laughing and cooking on a stove, the girl is focused on preparing food at the counter.
A young woman with red hair, wearing a yellow beanie and a black-and-white striped sweater, leaning against a kitchen counter near a stovetop with a smile. The kitchen has white walls, open shelving, and a window with a view of green foliage outside.
A woman and a young girl are pressing their foreheads together and smiling in a bright kitchen. The woman is holding a wooden spoon, and the girl is holding a spatula. The girl has curly hair and is wearing pajamas, and the woman has dark hair pulled back and is wearing a gray sweater. There are baking ingredients and utensils on the counter.
A woman with long brown hair wearing a black dress with white polka dots and layered ruffle sleeves, standing against a plain light background.
A woman in a silver dress holding a silver gift box with a bow, standing near a decorated pole with purple string lights, smiling gently with her eyes closed.
A man and woman holding hands and smiling at each other in a decorated indoor space. The woman is wearing a silver dress and high heels, and the man is dressed in a dark suit. The room features a chandelier, curtains, a wooden floor, and Christmas lights.