I'm Sara — a Creative Director, photographer, and brand strategist with 15+ years leading visual identity and integrated campaigns for national consumer brands.

I started in fast-paced fashion studios on both coasts, where I led campaigns and built visual systems for GAP, Stitch Fix, and Le Tote — scaling production, mentoring photography and creative teams, and taking brands from concept through execution at national scale.

Today I'm Creative Director and lead photographer for Janet Stone Yoga, an internationally recognized wellness brand, where I own brand identity, content strategy, and campaign performance end to end. I also run an independent studio focused on nature based art, workshops, and botanical photography: work that reflects a deep, ongoing relationship with the natural world and gives me a distinct creative point of view for brands built around wellness, health, and vitality.

I split my time between shoots on location and my studio in Iowa. If you're building a brand rooted in nature, wellness, or human vitality, I'd love to talk about where it's going next.