Dear Sweaty Betty Hiring Team,

I'm excited to apply for the Global Brand Photography Lead position at Sweaty Betty. With over 15 years of experience in creative direction and brand photography, I have a deep understanding of crafting visuals that showcase products and tell compelling stories that resonate with audiences.

In my current role at Janet Stone Yoga, I've led global campaigns that align with brand values and engage diverse communities. My career experience includes directing e-commerce and lifestyle shoots, managing studio operations, and collaborating with cross-functional teams to develop cohesive brand imagery.

I'm particularly drawn to Sweaty Betty's mission of empowering women through fitness and lifestyle. I believe my background in creating impactful visual content, coupled with my leadership in studio operations, aligns well with the responsibilities of this role.

I'm currently based remotely and available for a call at your convenience to discuss how my experience and vision can contribute to Sweaty Betty's continued success.

Thank you for considering my application.

Best,
Sara Davis

Sara Davis

917.428.6725

LinkedIn

Creative Director & Brand Photographer

Seasoned creative professional with over 15 years of experience leading high-impact photography and visual storytelling for global fashion and lifestyle brands. Expert in directing e-commerce and campaign shoots, managing studio operations, and developing cohesive brand imagery that resonates across digital platforms. Passionate about crafting visuals that empower and inspire, with a proven track record of elevating brand presence through innovative content.

Professional Experience

Creative Director & Lead Photographer
Janet Stone Yoga | Global | 2020–Present

  • Directed global visual campaigns, including assignments in India, Mexico, Bali, and Morocco, aligning with brand ethos and engaging diverse audiences.

  • Managed end-to-end production of photography, video, design, emails, site, and advertising, ensuring consistency with brand identity across all platforms.

  • Collaborated with cross-functional teams to develop seasonal art direction, enhancing product storytelling and customer engagement.

Art Director, E-Commerce & Editorial
Le Tote | San Francisco, CA | 2017–2020

  • Led a comprehensive rebrand of e-commerce photography, establishing new visual guidelines and improving customer experience.

  • Oversaw studio operations, including equipment upgrades and workflow optimization, resulting in increased shoot efficiency.

Sr. Editorial Photographer
Stitch Fix | San Francisco, CA | 2015–2017

  • Expanded studio capabilities from 600 sq ft to 20,000 sq ft, scaling operations to meet growing content demands.

  • Implemented training programs for junior photographers, fostering a culture of continuous improvement and creative excellence.

Director of Photography
eBay Enterprise Agency |New York, NY | 2013–2015

  • Established in-house studio from the ground up for fashion clients such as NY&Co, Swimsuits For All, and Havianas, delivering high-volume, brand-consistent e-commerce photography.

  • Developed and maintained technical guides and model boards, ensuring quality and consistency across all shoots.

Education

BA, Concentration in Photography
College of Charleston, SC 2005

Speos Photographic Institute
Paris, FR 2006

Skills

  • Creative Direction & Art Direction

  • Studio Operations & Team Leadership

  • E-commerce & Lifestyle Photography

  • Adobe Creative Suite & Capture One Pro

  • Global Campaign Execution

  • Cross-functional Collaboration