MICHI’S BRAND ESSENCE
Together, we refined the visual and verbal language of her brand to reflect the deeper layers of her work — authenticity, softness, joy, and the wisdom of lived experience.
BRAND VALUES
Authentic
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Warm
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Deep
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Joyful
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Inclusive
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Present
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Authentic • Warm • Deep • Joyful • Inclusive • Present •
BRAND STATEMENT
Michi’s Yoga is a welcoming, heart-centered space rooted in Jivamukti and Yin traditions, offering authentic, soulful practice on the shores of Lake Attersee. Through chanting, mindful movement, and transformative retreats, Michi brings deep wisdom and joyful presence to a small rural community, inviting every student to feel seen, supported, and enough just as they are.
COLOR STORY
We built her brand colors from the inside out — drawing inspiration from her eyes, her lakeside studio, and her love of nature. The result: a soft, natural palette with just enough boldness to express joy and aliveness.
DESIGN
From her palette to her page layout, every design choice was made to reflect Michi’s soulful, grounded presence. We translated her real-life teaching space into a digital experience that feels just as welcoming.
WEB EXPERIENCE
Her new Squarespace site brings flow to the forefront — clean, calm, and intuitive. Rounded corners, gentle animations, and an open layout mirror the energy of her practice and personality.